The Client

BYD, a global leader in electric vehicle and battery technology, partnered with Bespoke Events Management to deliver the official launch of their Commercial Battery Centre.

This was a our second event with them and a flagship moment for the business. Bringing together senior leadership, industry partners, and key stakeholders to mark the opening of an important new facility.

The Challenge

The launch needed to reflect BYD’s scale, innovation, and credibility while being delivered within a tight turnaround and operationally complex environment.

As a working commercial site, careful consideration was required around logistics, timing, guest flow, and presentation. All while ensuring the event felt welcoming, well-paced, and appropriate for a high-profile audience with strong expectations.

The Approach

Our focus was on delivering a quality-led experience that balanced professionalism with warmth.

We prioritised clear planning, efficient delivery, and strong attention to guest experience from arrival through to departure. Great food, high-quality service, and smooth pacing were central to making guests feel comfortable and valued, while allowing BYD’s brand, facility, and message to take centre stage.

The result was a clean, confident launch that felt purposeful, well-considered, and aligned with BYD’s reputation.