Horde partnered with Bespoke Events Management to bring its new brand identity to life with a launch event for 80 guests in Southampton. A rebrand represents a significant moment for a business, and Horde wanted the launch to feel like more than the unveiling of a new logo or visual identity. The event needed to introduce the new Horde in a way guests could experience, creating energy around the next chapter of the company.
The event needed to make the rebrand feel tangible while keeping Horde, rather than the event production, firmly at the centre of attention.
Every element needed to reflect the personality of the new brand, from the arrival experience and styling to the entertainment and hospitality. It also needed to build towards a strong reveal moment, while giving guests plenty to experience and share throughout the evening.
We transformed The Bugle in Southampton into an environment shaped around Horde’s new identity, using visual storytelling, entertainment and carefully considered details to carry the brand throughout the guest experience.
Branded cocktails, live art and roaming performers created moments of discovery as guests moved through the event, while the evening was structured around the official reveal of the new Horde identity.
Rather than simply displaying the new branding, the experience allowed guests to see its personality reflected in the atmosphere around them.
Guests experienced the new Horde through an evening of live creativity, entertainment, hospitality and shared moments, culminating in the rebrand reveal itself.
From branded cocktails to live art and roaming performers, the details gave guests reasons to engage with the new identity rather than simply observe it, while creating naturally shareable moments throughout the celebration.
The result was a launch that turned a visual rebrand into a live experience, giving Horde an energetic and memorable way to introduce its next chapter to the people who mattered to the business.
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