Octopus Electric Vehicles partnered with Bespoke Events Management to bring colleagues together for a large-scale team experience built around the energy, culture and purpose of the OEV brand. With electric vehicles at the heart of the business, the event created an opportunity for teams to experience that world together, combining EV test drives and company content with activities, food, entertainment and plenty of time to connect.
For a growing business with teams across different locations, bringing everyone together needed to achieve more than simply creating a fun day out.
The experience had to strengthen connection across the company while still feeling unmistakably OEV. With a large and varied audience, it also needed enough choice to appeal to different interests, balancing business content and EV experiences with wellbeing, creativity, sport and relaxed social time.
We developed a festival-style programme that placed OEV’s brand and electric vehicle ecosystem at the centre of the experience, while giving colleagues plenty of freedom to shape their own day.
A shared morning session brought the company together before the programme opened into EV test drives, talks, creative workshops, games, partner experiences and different social spaces. Food, music and entertainment helped the atmosphere evolve throughout the day, creating a natural transition from company content into celebration.
Behind the scenes, Bespoke coordinated the programme, suppliers, transport, test-drive logistics and on-site delivery required to bring the different elements together.
Colleagues could get behind the wheel, explore the wider EV world, join talks and workshops or simply spend time reconnecting with people from across the business.
Rather than separating company culture from the social event, the two became part of the same experience. OEV’s product, people and personality ran throughout the day, while the variety of activities meant colleagues could participate in ways that suited them.
The result was a company experience that celebrated what OEV does and the people behind it, creating shared moments across teams while bringing the brand to life beyond the everyday working environment.
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