An action-led test drive series across London, designed to raise awareness and drive engagement for BYD in partnership with Uber.

The Client
BYD partnered with Uber to showcase their latest EV range to Uber drivers and retail customers across London.

The Challenge
Deliver four seamless activations with test drives, full vehicle logistics, split audience flows, and real-time lead capture.

The Approach
We ran four events with vehicle ops, ambassadors, digital capture, and immersive touches—EV-powered DJ sets, street food, and face painting.

The Result
Strong engagement positioned BYD as a key new player in the UK EV space.